Personal Information We Collect
The types of information that we may collect and receive from you while you use the Services are described in this section and include both information that you provide to us, information that we collect automatically when you use the Services, and information that we collect from third-party sources.
Personal Information: Personal information is information from which an individual can be identified directly or indirectly. We may collect personal information that you provide to us through our Services. For example, you may provide your personal information to us: (1) through your completing forms or setting up accounts on our platform, websites and apps; (2) through an enrollment form to register for one of our programs or services; (3) through your requests to receive marketing materials and information about our products or services; (4) by contacting the Populate customer service department; or (6) by responding to Populate questionnaires or surveys.
Personal information may include information such as:
Name, username, email address, telephone number, and home, business, and billing addressees (including street and postal code);
Government issued Identification, such as driver’s license number, government or national ID number, country of residence, and tax identification number;
Payment information, such as bank account and routing numbers, credit card number, billing address, or other financial account information;
Birth date and gender information;
Biometrics, such as facial, fingerprint, voice or other biometric information;
Images, including facial photographs, videos, voice and other recordings;
Social media account information;
Communications with us, such as recordings of calls with our customer service representatives for quality assurance and training purposes; and
Searches you conduct, transactions, and other interactions with you on our Services;
Technical Information: When you install any of our apps or use our platform or websites, we automatically collect the following types of information from your device:
Unique device identification numbers
Internet browser-type, such as Firefox, Safari, Chrome, and Internet Explorer
Internet Service Provider
How your device has interacted with our online services, including the pages accessed, links clicked, and features used, along with associated dates and times
Details of any referring website or exit pages, as well as general geographic location (such as at the country or city-level)
Cookies and other similar technologies: When you use our Services, we may also collect information relating to your usage or visits to our platform, websites, apps and your devices. This information is generally collected using server log files, cookies, “pixel tags,” and Google Analytics.
Pixel Tags: Our websites may use so-called “pixel tags”, “web beacons”, “clear GIFs” or similar means (collectively, “Pixel Tags”) to compile aggregate statistics about website usage and response rates. Pixel Tags allow us to count users who have visited certain pages on our websites, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened.
Device and telephone connectivity information such as your carrier, network type, network operator, subscriber identity module (“SIM”) operator, and SIM country;
Operating system and version;
Performance and usage data, such as dates and times the app accesses our servers, the features and links clicked in the app, searches, transactions, and the data and files downloaded to the app;
Device settings selected or enabled, such as Wi-Fi, Global Positioning System (“GPS”), and Bluetooth which may be used for location services;
Mobile device settings;
Other technical information such as app name, type, and version as needed to provide
you with services;
Permissions for Location-Based Services: Depending on your device’s settings and permissions and your choice to participate in certain programs, we may collect the location of your device by using GPS signals, cell phone towers, Wi-Fi signals, Bluetooth or other technologies. We will collect this information, if you opt in through the app or other program (either during your initial login or later) to enable certain location-based services available within the app (for example, locating available lodging closest to you). To disable location capabilities of the app, you can log off or change your mobile device’s settings.
Our Uses of Your Personal Information
The personal information that is collected in connection with our Services may be used in any of the following ways:
Help you to use our Services through features like the ability to sign-in using your account within our online services and websites;
To respond to your requests for information about our products or services;
To provide you with marketing communications whether about a particular Populate product or service or concerning general services information;
To contact you, such as by text message, email, phone calls, mail, push notifications, or messages on other communication platforms;
Create, maintain, and update user accounts on our platform and authenticate you as a user;
To determine if you are eligible for certain products, services, or programs;
To manage or develop our business relationship with you (e.g., to respond to questions, comply with regulatory obligations, or determine eligibility for Populate programs);
To recruit and/or consider you for employment;
Create aggregated or otherwise anonymized or deidentified data, which we may use and disclose without restriction where permitted by law;
For our research, development, and collaboration efforts; and
For business purposes, such as payment processing and financial account management, product or service development, contract management, website administration, fulfillment, analytics, fraud prevention, corporate governance, reporting, and legal compliance.
The information that we collect from your devices is used to better design our websites. We analyze the information we collect to enhance our websites’ security and to track the popularity of certain pages on the websites, the success of our email notifications, traffic levels on the websites, and other usage data, all of which helps us to provide content tailored to your interests and improve our websites and related Services.
How We Share Your Personal Information
Third-Parties: We share personal information with third-parties in connection with the delivery of our Services to you and for the operation of our business. For example, to provide credit card processing, customer service, business analytics, and fraud prevention and compliance services. These third-party service providers are required to protect the personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing (unless you have separately consented with the third-party under the terms provided by the third-party and you should review their Privacy Policies for further information on their handling of your personal information). We may also share your personal information with third-parties with whom we have contracted, as well as affiliates and business partners. We will require these recipients to use your personal information only for appropriate purposes and take appropriate measures to protect your personal information.
Business partners and offers: If we promote a program or offer a service or product in conjunction with a third-party business partner, we will share your information with that partner to assist in marketing or to provide the associated product or service. In most of those cases, the program or offer will include the name of the third-party business partner, either alone or with ours, or you will be redirected to the website of that business with notice.
Third Party Advertising
Links To Other Websites
Our websites may contain links to third-party websites, which are not operated or controlled by Populate and for which Populate is not responsible. The links from the websites do not imply that Populate endorses or has reviewed the third-party websites. Once you have left one of our websites, we are not responsible for the protection and privacy of any information you provide. We suggest contacting those third-party websites directly for information on their privacy practices.
Children’s Privacy Protection
Protecting the privacy of children is especially important to us. We take seriously our obligations under applicable laws concerning the collection of personal information from children. Our Services are not directed at children and we do not knowingly allow children to communicate with us or use any of our websites or Services. We request that children not provide any personal information through our websites or in connection with the Services. If you are a parent and become aware that your child has provided us with personal information, please contact us at [email protected].
Populate stores personal information and other data using reasonable physical, technical and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification. Please note, however, that while Populate has endeavored to create secure and reliable websites for our users, the confidentiality of any communication or material transmitted to or from one of our websites, texts or via e-mail cannot be guaranteed.
You should take special care in deciding what information you transmit, upload, send, or otherwise submit to Populate.
In case of a personal information security incident, as required by applicable laws, we will inform you in a timely manner and report the incident to the relevant regulatory authorities.